The Ferrari Marketing Strategy

January 30, 2012 by · 1 Comment 

Ferrari never spent a cent on marketing.

Yet it is a worldwide brand.

And worth more than the Google brand, the Apple brand, Nike, IBM or Shell.

So how is it that Ferrari has achieved so much without a single investment on marketing strategy?

Ferrari has always used the one single marketing tool.


Passion has been the fuel of Ferrari’s success.

Since the beginning, Ferrari has been doing the things it still does today. Car racing and constructing extraordinary sports cars. That has been the marketing strategy. The passion for speed and racing and engines goes through to every sports racing lover all over the world.

In today’s internet marketing context, this is called Viral Marketing.

Are you incorporating it into your marketing strategy?

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About Marcus

Marcus owns and operates US-based Actualize Publishing company from Sydney, and is deft in a multitude of writing styles and techniques. His private clients have consulted for various services including email marketing, article writing and his signature Business Funnel System creation. He writes his own internet marketing blog daily.


One Response to “The Ferrari Marketing Strategy”
  1. Hey! Would you mind if I share your blog with my zynga group?
    There’s a lot of folks that I think would really enjoy your content. Please let me know. Many thanks
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